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Thursday, October 17, 2024

New Waves in Seoul

  • This pop-up event showcases the forward-thinking spirit, and innovative essence of modern Korea. Enjoy samples and demonstrations from a range of contemporary Korean brands — from vegan collagen and beauty products to gluten-free baked goods, low-sugar protein bars, and more — that are setting a new precedent for lifestyle products. 

  • By blending traditional elements with contemporary currents, Korea is both preserving and redefining its cultural heritage — and, influencing global trends in the process. Presented in collaboration with the Stanford Center for Innovation and Design Research (SCIDR), "New Waves in Seoul" captures the vibrant evolution of Korean culture as it extends beyond its borders to captivate global audiences with its creativity. 
Please note that this ticket does not grant access to our general collection nor to Hallyu! The Korean Wave. General admission and/or Hallyu! tickets must be purchased separately.